![]() ![]() You should always feel joy with whatever you're putting out there it should never feel like a chore. Ultimately you just have to make sure that you're happy with what you're producing. Persistence and consistency are also key, because people will continuously want to see work from you. TikTok is a prime example of that you could be a 90-year-old woman that enjoys cooking, or a guy that loves swimming to the bottom of lakes. That’s why finding your niche is important. Regardless of your creative output, what people are paying for in the creator economy is a unique perspective, and how you bring that to life. Not forgetting UX/UI designers to keep these systems functioning in the first place. On top of this, with so much demand for digital assets, subscription-based libraries will be looking to photographers, sound designers, editors, composers and more to create stock photos, music and videos. All this, alongside roles to help oversee, support and manage creator-platform relationships-think brand partnership managers and creative strategists, who dream up engaging ways to interact with followers and gain new ones. Potential creative work could include everything from strategising, filming and editing videos for TikTok, to producing engaging social media assets for Instagram. ![]() These types of campaigns often require teams of people to conceptualize and launch. For example, indie film streaming service Mubi recruited LGBTQ+ influencers to hype up their women and non-binary director offerings on Instagram, while UK supermarket Tesco kicked off their #VoiceoftheCheckout competition on TikTok to get the community participating. Producing content on behalf of other companiesĪnyone who has an online presence or wants to sustain one-from companies to someone with a pet who’s gone viral-will need creatives to help them engage with online communities. It’s important to note, however, that success here can often be dependent on having a dedicated online following, who are invested in supporting you and your practice. ![]() With no specialized education or training necessary, many content creators are able to produce work with just a phone, making the barrier to entry low. Meanwhile, Instagram and TikTok offer brand partnerships where creatives can promote brand products in their posts in their own tone of voice and style, promoting discount codes or in-post shopping tools to buy products featured in the posts. Patreon and Substack have subscription-based models where creators set their own pricing tiers, to offer different levels of access to their work on a regular basis-from behind-the-scenes sketches to pre-sales of work. On YouTube and Twitch livestreams, creators can turn on advertisements and enable subscriptions for paying fans to access content ad-free. There’s a huge range of platforms out there on which you can post and produce content. For animators this might be producing exclusive video tutorials on Patreon, or for writers, offering subscriber-based newsletters on Substack. For independent creatives, this means getting to build on the work you love, supported by a community of fans who want to see more of it. The most immediate opportunity is establishing an additional source of income through your current practice. The explosive growth of the creator economy means it remains vulnerable to growing pains, with platforms like Patreon recently reported to have laid off 80 staff after rapidly expanding during the pandemic.And as the space continues to evolve, we can expect as many failed enterprises as there are exciting new ventures, making it a highly rewarding but potentially risky path.Ĭreating content for your own brand or community All of which almost certainly cements the ‘creator’ as a prominent job of the future. In fact, content creation jobs saw a 300% increase since 2021 – with everyone from dog food manufacturers to radio stations and even the golfing industry on the hunt for talent to help them connect with new audiences online. While we’re used to the idea of sharing our work or passions online, today, the growing creator economy allows anyone and everyone to make money from doing so – and that includes creatives. From producers sharing snippets of new tracks to chefs posting process videos, the web has made ‘creators’ of individuals in almost every profession. Open up any social media app and chances are, you’ll find an endless stream of content.
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